232 million iPhones, 61 million iPads and 26 million Mac and MacBook units were sold in 2022.Apple Services is the second largest division, responsible for 19% of revenue in 2022.Apple generated $394.3 billion revenue in 2022, 52% came from iPhone sales.Note: Apple’s financial year ends in September. The past few product launches have been smaller in scope, like the HomePod and AirPod, and Apple fans are clamouring for the next iPhone. This segment alone generated $53 billion revenue in 2020, making it Apple’s second largest segment.Īll eyes are on Apple’s next products, which may include a virtual reality headset and self-driving car. It has also built out its subscription services to include music and video streaming, video games, fitness and cloud storage. AirPods were next, which paved the way for wireless headphones to become mainstream. It launched Apple Watch in 2015, as an accessory to the iPhone which tracks various health and fitness metrics. Apple envisioned the tablet as a bridge between the smartphone and laptop, with the capabilities to be both.Īs iPhone revenues have stagnated, Apple has looked for new ways to generate revenue from the iPhone. The success of the iPhone enabled Apple to launch new product categories, such as the iPad.

The iPhone saw Apple ascend to one of the most valuable companies in the world, with revenue increasing from $37.4 billion in 2008 to $65 billion in 2010. He turned the company’s fortunes around, launching iTunes and iPod in 2001. In a last ditch effort to save the company, Apple acquired Jobs’ company NeXT and installed him as advisor and then CEO.

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